Book Review: Fight Global Warming Now
On April 14, 2007, Step it Up 2007 facilitated over 1400 different rallies in all 50 states urging Congress to cut carbon emissions 80% by 2050. It was the largest day of citizen actions on global warming in history, and it truly was citizen action. Although Step It Up 2007 was the brainchild of Bill McKibben and several former Middlebury College students, the success of the event was contingent on grassroots efforts by everyday people concerned about the environment.
In McKibben and the Step It Up Team’s new book, Fight Global Warming Now: The Handbook for Taking Action in Your Community (Henry Holt, $13.00), the authors show how normal, everyday people, without any community organizing background, were able to create successful events to rally support for addressing climate change. Reflecting on the success of Step It Up allows the authors to repeat what worked–and discard what didn’t. Their seven tips (make it credible, snappy, collaborative, meaningful, creative, wired and seductive) are a framework for understanding how community organizing works in the 21st century.
The book is a quick read written in simple, conversational tone that empowers the reader. Really? Is it that easy to organize a rally? McKibben and group seem to think so, and highlight many anecdotes from the first Step It Up to show how novice activists can create powerful events. These anecdotes also serve as a type of scrapbook of the first Step It Up 2007, illuminating the hundreds of events and thousands of individual experiences. Just in case you might need some help with your own event, the authors clearly outline areas for concentration to establish credibility, drum up publicity, and finance your event. There’s also a resources page directing you to further reading on both climate change, activism, and other resources necessary for creating your own successful event. From online networking to how to create aeriel art, from media attention to attracting politicians, someone who did it for April’s Step It Up has advice for you.
McKibben and team make it seem so simple. How else can they get people to realize that we have everything we need to be activists? We don’t need to sit around and wait for Al Gore to organize a carbon-spewing concert. We all have within us the ability to lead, to create, to organize. They’re just providing a little push. If you’ve ever wanted to organize, but never thought you could, this is a must-read that will give you the tools you need to call yourself an activist and organizer. Step It Up is happening again on November 3rd. It’s never too late to get organized. In fact, the theme for November’s event is "Who’s A Leader?"
Fight Global Warming Now was released October 22nd.


When I talk to people about thinking sustainably, they inevitably ask for books to read, and although there are several books I love about sustainability, they’re all very specific to one area of sustainability. Want to read about food? Try Michael Pollan, Peter Singer, or