Archive for the ‘Business’ Category

Weekend Review: The Lazy Environmentalist

My problem with The Lazy Environmentalist, green radio host Josh Dorfman's self-proclaimed "guide to easy, stylish, green living" isn't that it lacks information. It's actually a quite comprehensive guide to supporting green companies. I dog-eared multiple pages so I could visit websites of the companies in which I was interested. But it's not so much a guide to green living as it's a guide to green buying. I guess the tone set forth from the brief introduction rubbed me the wrong way:

These innovators make it easy for us to integrate environmental awareness into our lives. They understand that while so many of us are concerned about the environment, we don't always have the time, energy, or inclination to do something about it.

I only wish this was written in a less-than-serious voice. In my mind, if you don't have the "time, energy, or inclination" to do something about the environment, than you can hardly classify yourself as an environmentalist. You are looking to alleviate guilt for your conspicuous consumption, a culture of consumption that is devastating our planet. It's exactly the "culture of convenience" that's waging all-out war on our resources. Consider this passage from the chapter on cars:

There really is something for everyone–even those who drive Hummers, the most colossal of all urban assault vehicles…By offsetting the carbon dioxide emissions spewing from your car's tailpipe, TerraPass offers Hummer drivers eco-salvation.

Eco-salvation for Hummer drivers? A little too, oh, oxymoronic, for my tastes. Lazy is definitely geared towards a more high-end clientele, despite it's mention of Wal-Mart as an organic clothing retailer (Yeah, I know what you are thinking…I can't trust them quite yet, either).

Stepping off of my soapbox, for those of us who do have time, energy, and inclination to do something to lighten our footprint still have to buy goods and services, and Lazy provides a well-laid, well-written plan to finding greener versions of those goods and services. If you have to spend money, you might as well spend it on more sustainable products, right?

There are 22 chapters focusing on different products and services, from home furnishing to energy providers to media outlets (what, no shout out for Green Options?) Each chapter begins with a narrative insight into what practices these eco-companies are establishing to go green, then lists several companies, along with their websites and a brief description of what their business does or produces. Reading about different design innovations companies are using was fascinating (BraveSpace's hollow bamboo tables, anyone?), and I'll definitely check out many of the websites listed. If I'm going to save the planet, though, I've got better things to do.

David vs. Goliath? Miracle-Gro Sues TerraCycle

comparisonI recently profiled the success of TerraCycle, the New Jersey corporation selling worm tea from vermicomposting in reclaimed plastic soda bottles. Looks like bigger corporations are starting to notice Terra Cycle–and not in a good way.

The Scotts Miracle-Gro Company has filed a suit against TerraCycle, claiming their plant food bottle looks too much like their own Miracle-Gro bottles; both bottles, though dramatically different, both have yellow and green on their lables along with pictures of flowers and vegetables. Interestingly, at least 120 other lawn and garden products currently on the market also have green and yellow packaging.

Scotts is also demanding that TerraCycle hand over results of scientific tests conducted at Rutgers University that support the eco-friendly company's claim that their plant food is "as good or better than the leading synthetic plant food", although Scotts has refused to hand over their own similar study to TerraCycle.

Further investigation notes that Scotts, whose annual sales total an estimated $2.2 billion, has sued 20 different competitors for infringement of intellectual property in the past ten years. TerraCycle, whose annual sales came in at an estimated $1.5 million, has started a blog documenting the David versus Goliath drama. You can find more information there, including information on how you can help.

Book Review: Bill McKibben’s Hope, Human and Wild

Bill McKibben's highly successful Step It Up campaign may have overshadowed the release of his latest book Deep Economy, which probably overshadowed the recent paperback re-release of one of McKibben's earlier books, 1995's Hope, Human and Wild: True Stories of Living Lightly on the Earth. Luckily, this second edition of Hope (Milkweed Editions), largely in part because of a new afterword by McKibben, remains relevant, and, like its title says, hopeful.

The book discusses, in four sections, pockets of civilization that can give us hope for sustainable communities and environments. McKibben starts with arguably the driest section, chronicling the regrowth of wildlife in New England despite our best efforts to completely destroy it. Although the most tedious of the book, I found this section full of promise because it reminded me that in our quest to "save the environment", we are really saving humanity: the earth will continue to bounce back long after we're gone.

The second two sections discuss two local solutions to global problems in the communities of Curitiba, Brazil and Kerala, India. In the first, ambitious city planners in Curitiba use practical, yet ingenious solutions to the city's problems to create a sustainable city where people's desires are met, no matter what their income, and residents feel a strong sense of community. For example, Curitiba's favelas, or slums, were constantly overwhelmed with trash piling up. Local officials started a program where residents of the favelas could exchange bags of gathered trash for equal-weight bags of food purchased, by the city, from local farmers who had a surplus. A model public-transportation system, based on buses owned by private companies, but with fares and routes dictated by the city, had, in twenty years, grown from 25,000 riders per day, to 1.5 million. City planners changed much of the downtown business district into pedestrian-only areas.

Kerala's story was different, but no less remarkable. In a region where people survived on, at the time of first publication, $330 per year, life expectancies were equal to those of Americans, there was virtually 100% literacy, and education was a community priority, for adults and children alike. Keralites have been able to avoid the abject poverty that pervades much India, due to their leaders committing to putting people first, and breaking down socioeconomic barriers such as race, class, and gender through community commitment to problem solving.

The stories of these communities are so completely intriguing, mainly because of their innovative, yet practical approaches to solving problems that also plague us here in America. It indicated to me the glaring ethnocentrism that we sometimes demonstrate when it comes to looking outside our own country for answers to problems.

The final original section of the book covers McKibben's reflections on the first three, although I found the afterword much more fascinating, as McKibben reflects on the original text ten years later. Were Curitiba and Kerala able to sustain the successes they had achieved? How have NAFTA, the WTO, and 9/11 affected sustainability? Are we doomed, or does hope still exist? McKibben doesn't have all the answers, but I was left with hope that those answers are out there, waiting for us to discover them.

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