Kids Can Help Environment in New Contest
Do you know a teen who wants to change the world? By Kids For Kids and their social networking site for teens, Idea Locker, launched a new contest for teens. The Going Green Challenge, a partnership with The Weather Channel, asks teens to create new products or services that could aid is solving global environmental problems, including climate change, drought, and famine.
The teen with the winning idea will not only win $10,000, but will win an "connection to reality" prize: an opportunity to blog on the "11th Hour Action" website, a tie-in to Leonardo DiCaprio’s climate-change film, The 11th Hour. The winner will also get to shadow one of the experts from 11th Hour Action in their work environment. The challenge officially runs from now until December 31st, and all youth under the age of 19 are eligible to participate. Teens who want to enter must do so via BKFK’s website.
"The connection-to-reality prize is especially exciting for us at BKFK, " said BKFK Founder and CEO Norman Goldstein. "As it empowers the winner to have their idea heard along with one of the most captivating movies of our time."
Idea Locker is a social networking site marketed towards teens that allows them to add friends, chat, and share ideas online. It is the brainchild of By Kids For Kids, a global marketing, branding and licensing company dedicated to make teens’ ideas a reality.

