The great outdoors and environmental sustainability have long gone hand in hand, and many outdoors-gear companies have been leaders in sustainable business practices. Patagonia, Keen, and Teko have been pioneers in producing gear that uses lower-impact materials (like organics) or recycled materials (like PET bottles). Now, outfitter super cooperative REI is getting into the act, incorporating more sustainable materials into their line of clothing.

"Our eco-sensitive offerings are the next step in our journey to reduce REI’s overall company environmental footprint," added Kelly Stone, REI Gear & Apparel director of sales and marketing. "As with every offering that carries our brand, REI’s eco-sensitive items deliver on our promise of functionality, quality and great style that our members and customers expect."

Utilizing organic cotton, hemp, bamboo, recycled PET, and organic wool, REI has created both men’s and women’s apparel that they believe meet standards for improved environmental performance. Men’s items range from organic cotton/recycled PET polyester cargo pants and t-shirts, to organic cotton hoodies, to recycled PET fleece parkas, jackets, and vests. The women’s line includes recycled PET fleece jackets, hemp/recycled PET skirts and pants, and organic cotton t-shirts & hats. REI plans to increase the amount of "eco-senstive" products offered in coming seasons.

This year, REI also implemented a labeling system that alerts customers to REI products that are eco-sensitive. Both items and signage in their retail stores easily identifies eco-sensitive production, and indicates what greener materials were used. REI’s website is refreshingly transparent. When listing their eco-senstive materials, they included pros and cons of each item, acknowledging that some "greener" materials come at a cost, whether that be financial or environmental. This allows consumers to make more informed decisions when purchasing clothing. REI’s commitment to stewardship and sustainability is evident from their annual stewardship report, which showcases their progressive commitment to becoming climate neutral by 2020, building green buildings, using paper more responsibly, and reducing waste and packaging.

Kelli says: My husband loves his Slickrock pants. They’re comfortable, affordable, versatile (suitable hiking AND teaching) and, best of all, a little more sustainable. Oh yeah, he says they have awesome pockets, too. I’ve got my eye on the decidedly un-hippie hemp skirt I mentioned above.