Graphic courtesy of Wakarusa Music FestivalI spoke on Tuesday about the Wakarusa Music Festival's Sustainability Symposium that took place on Saturday of the festival. Moderated by Treehugger's Simran Sethi, the symposium featured Big Coal author Jeff Goodell, Land Institute president Dr. Wes Jackson, Wakarusa Director Bret Mosiman, Kansas wind-farmer and cattle rancher Pete Ferrell, and Director of Sustanability for New Belgium Brewing Nic Theisen, the symposium focused on energy and sustainability and evolved into a fascinating discussion about public policy, individual actions, and the sustainability movement

The morning started with Ferrell discussing wind power, specifially Kansas's potential for wind power. Ferrell is the primary landowner of the Elk River Wind Farm, and is also the general manager of Ferrell Ranch, where he uses sustainable methods of raising cattle. He became interested in wind farming when visiting Hawaii's biggest cattle ranch. Ferrell noted that in Hawaii, ranching had to be sustainable–there isn't room for externalities on an island, "If we all had an island mentality, we'd change how we do things." While his speech focused on wind and energy, he welcomed questions about the seeming contrast between an environmentalist and a cattle rancher. When one audience member tried to bait him into admitting he would use an herbicide if necessary, Ferrell rattled off several different sustainable alternatives he could use instead. Ferrell spoke passionately and urged the audience to commit to both living sustainably and becoming politically active.

Seeing Dr. Wes Jackson speak at length was the non-music highlight of my trip to Wakarusa. Jackson is incredibly well-regarded–he was one of Time Magazine's 100 Most Important People of the 20th Century, was a MacArthur Fellow, past winner of the Right Livelihood Award, and Pew Conservation Scholar, among other laudable titles. He spoke about the urgency of environmentalism and sustainability and eschewed those in the green world who preached what he called "Wal-Mart Environmentalism", the idea that if we all change to CFL's, that's all we need to do to save humanity. The theme of his words reiterated my frustration with The Lazy Environmentalist. Jackson is incredibly knowledgeable and spouted facts and figures that put our impending crisis into perspective. Consider this: today's 22-year-old college graduate has lived through the use of 50% of the world's total fossil fuels. He believes that a reduction of 60-80% of the world's carbon emissions by the year 2100 is necessary to continue to sustain humanity. Despite Jackson's seemingly bleak message, he was actually full of hope–he thinks agriculture is one vital piece of the puzzle that we can fix (which is what the Land Institute is all about), and was so visibly passionate about his work that I immediately wanted to sell my car and go off the grid.

New Belgium's Nic Theisen echoed Jackson's ideas about real commitment to sustainability. He should know–he doesn't fly and has been car-free since 2000. With no Amtrak service from Fort Collins, CO (where New Belgium is located) and Lawrence, Theisen took the train to Lincoln, NE, then rode his three-speed bike from Lincoln to Lawrence. Theisen spoke about New Belgium's efforts to become more sustainable–their entire operation is carbon-offset using wind tags, they use significantly less water than their counterparts, their buildings are LEED-certified, and they reduce, reuse, and recycle at every opportunity, among other sustainable practices (like their certified-organic Mothership Wit beer….delicious!) After speaking about what New Belgium is attempting to do, he continued to note that it's still not enough. Their beer production is still, theoretically, unsustainable. He cited instances where, despite their company's commitment to sustainability, he knew New Belgium employees saw him as an outlier, a freak of environmentalism. He defended New Belgium's pursuit of a growth model of business, and noted that they are seeking to transform the industry by providing a successful model of sustainable practices at an increasingly larger scale. I was refreshed by his honesty and the level of transparency he had when speaking about New Belgium's practices.

After these three spoke, Sephi moderated conversation about sustainability and energy peppered with questions from the audience. Afterwards, all speakers were incredibly approachable and the entire event had the close ambience of a classroom. The Sustainability Symposium was truly a pocket of activism amongst all the beer-drinking, hoop-dancing, frisbee-throwing, and tail-shaking that took place at Wakarusa that weekend, and it was absolutely refreshing to hear people speak so passionately about their commitment to sustainability.