Imagine my shock when I opened my mailbox to find the latest issue of Newsweek sporting a fire-glowing orb and the headline "Global Warming is a Hoax.*" It’s hard to believe (particularly for the GO family) that there are still people who deny that climate change is happening and caused by humans. With the influx of pro-green exposure in the media, many greens saw this past year as the tipping point in awareness and activism on global warming. Yet, "deniers" still exist, and Newsweek’s cover story (complete with tongue-in-cheek headline) aims to track the foundations of the denial movement, the major players behind it, and the motivations behind the well-coordinated effort to keep the American public doubting that global warming is real. (That asterisk? It noted "Or so claim well-funded naysayers who still reject the overwhelming evidence of climate change.")

"They patterned what they did after the tobacco industry," says former senator Tim Worth, quoted early in the article. The key tactic? Creating doubt in the minds of both policymakers and the public by disputing the science behind global warming. As soon as then-senator Al Gore brought global warming to Washington’s attention in 1988, groups with benign names such as the Global Climate Coalition and the Information Council on the Environment, which were actually lobbyist groups from the petroleum, steel, auto, and utilities companies, began an all-out war to contradict the overwhelming body of science that supported global warming.

The rhetoric changed as the science supporting global warming grew more and more conclusive. It started with "the science behind global warming is wrong", moved to "global warming is happening, but it is not the fault of humans", and ended with the current denier mantra, "global warming is happening, and we may be causing it, but it’s effects are hardly anything to worry about."

Also impossible to ignore in the article is the amount of money and power changing hands between lobbying groups, policymakers, and scientists. One Exxon-Mobil-backed group has offered $10,000 to scientists willing to speak out against global warming. And that might be what’s so depressing about the "deniers": it seems that from day one, their motives were entirely based on the acquisition or preservation of money and power. As Gore demonstrated in a graphic in An Inconvenient Truth, what’s more important: bars of gold, or the entire planet?

The article is fascinating and puts a face (and clear strategy) on the campaign against the planet. This issue of Newsweek is on newsstands now, and the entire article can be found on Newsweek’s website.

Image source: Washington University

Washington University in St Louis has made a $55 million dollar investment in sustainability, focusing on the development of the International Center for Advanced Renewable Energy and Sustainability (I-CARES). the university annouced Monday.

I-CARES will foster "institutional, regional and international research on the development and production of biofuels from plant and microbial systems and the exploration of sustainable alternative energy and environmental systems and practices." The center will also focus cleaner processes for utilizing Missouri's abundant coal resources, as well as improved combustion processes and emission reduction.

I-CARES will create five new endowed professorships to attract top-tier research leaders in energy, environment, and sustainability. Research will also include international partner universities, all of which recently issued a "call to action" on energy and sustainability.

The program will also support a sustainability officer and the means to apply green technology to improve energy efficiency in the university's operations. Roger N. Beachy, president of the Danforth Center, which will collaborate with I-CARES, noted,

The I-CARES initiative is an outstanding commitment by Washington University to seek solutions for a critical factor that faces the world this century, namely creating abundant and environmentally sustainable energy sources. It also adds an important component to the regional initiative to establish St. Louis as a leader in the development of renewable energy.

Washington University is a member of Association for the Advancement of Sustainability in Higher Education, which works to promote sustainability in all sectors of higher education.