Graphic courtesy of Wakarusa Music FestivalI spoke on Tuesday about the Wakarusa Music Festival's Sustainability Symposium that took place on Saturday of the festival. Moderated by Treehugger's Simran Sethi, the symposium featured Big Coal author Jeff Goodell, Land Institute president Dr. Wes Jackson, Wakarusa Director Bret Mosiman, Kansas wind-farmer and cattle rancher Pete Ferrell, and Director of Sustanability for New Belgium Brewing Nic Theisen, the symposium focused on energy and sustainability and evolved into a fascinating discussion about public policy, individual actions, and the sustainability movement

The morning started with Ferrell discussing wind power, specifially Kansas's potential for wind power. Ferrell is the primary landowner of the Elk River Wind Farm, and is also the general manager of Ferrell Ranch, where he uses sustainable methods of raising cattle. He became interested in wind farming when visiting Hawaii's biggest cattle ranch. Ferrell noted that in Hawaii, ranching had to be sustainable–there isn't room for externalities on an island, "If we all had an island mentality, we'd change how we do things." While his speech focused on wind and energy, he welcomed questions about the seeming contrast between an environmentalist and a cattle rancher. When one audience member tried to bait him into admitting he would use an herbicide if necessary, Ferrell rattled off several different sustainable alternatives he could use instead. Ferrell spoke passionately and urged the audience to commit to both living sustainably and becoming politically active.

Seeing Dr. Wes Jackson speak at length was the non-music highlight of my trip to Wakarusa. Jackson is incredibly well-regarded–he was one of Time Magazine's 100 Most Important People of the 20th Century, was a MacArthur Fellow, past winner of the Right Livelihood Award, and Pew Conservation Scholar, among other laudable titles. He spoke about the urgency of environmentalism and sustainability and eschewed those in the green world who preached what he called "Wal-Mart Environmentalism", the idea that if we all change to CFL's, that's all we need to do to save humanity. The theme of his words reiterated my frustration with The Lazy Environmentalist. Jackson is incredibly knowledgeable and spouted facts and figures that put our impending crisis into perspective. Consider this: today's 22-year-old college graduate has lived through the use of 50% of the world's total fossil fuels. He believes that a reduction of 60-80% of the world's carbon emissions by the year 2100 is necessary to continue to sustain humanity. Despite Jackson's seemingly bleak message, he was actually full of hope–he thinks agriculture is one vital piece of the puzzle that we can fix (which is what the Land Institute is all about), and was so visibly passionate about his work that I immediately wanted to sell my car and go off the grid.

New Belgium's Nic Theisen echoed Jackson's ideas about real commitment to sustainability. He should know–he doesn't fly and has been car-free since 2000. With no Amtrak service from Fort Collins, CO (where New Belgium is located) and Lawrence, Theisen took the train to Lincoln, NE, then rode his three-speed bike from Lincoln to Lawrence. Theisen spoke about New Belgium's efforts to become more sustainable–their entire operation is carbon-offset using wind tags, they use significantly less water than their counterparts, their buildings are LEED-certified, and they reduce, reuse, and recycle at every opportunity, among other sustainable practices (like their certified-organic Mothership Wit beer….delicious!) After speaking about what New Belgium is attempting to do, he continued to note that it's still not enough. Their beer production is still, theoretically, unsustainable. He cited instances where, despite their company's commitment to sustainability, he knew New Belgium employees saw him as an outlier, a freak of environmentalism. He defended New Belgium's pursuit of a growth model of business, and noted that they are seeking to transform the industry by providing a successful model of sustainable practices at an increasingly larger scale. I was refreshed by his honesty and the level of transparency he had when speaking about New Belgium's practices.

After these three spoke, Sephi moderated conversation about sustainability and energy peppered with questions from the audience. Afterwards, all speakers were incredibly approachable and the entire event had the close ambience of a classroom. The Sustainability Symposium was truly a pocket of activism amongst all the beer-drinking, hoop-dancing, frisbee-throwing, and tail-shaking that took place at Wakarusa that weekend, and it was absolutely refreshing to hear people speak so passionately about their commitment to sustainability.

Image courtesy of the Wakarusa Music Festival

More and more buzz is being generated in the music industry about artists greening up concerts and venues greening their practices. I was able to see some of this first hand while spending four days at the Wakarusa Music and Camping Festival in Lawrence, KS, this past weekend.

Lured by the temptation of such acts as Ben Harper and the Innocent Criminals, Son Volt, Yonder Mountain String Band, Widespread Panic, and my personal favorite, the John Butler Trio, my husband and I set out for an extended weekend of camping and concerts approximately 45 minutes west of Kansas City at Clinton Lake State Park. We were pleased to find multiple efforts at sustainability from the moment we got to the venue.

When driving into the park, after receiving our wristbands from festival organizers, volunteers handed us two plastic bags: a clear bag for trash and a green bag for recyclables. Dubbed "Recycalusa" Wakarusa's recycling efforts extended to glass, aluminum, cardboard, and plastic. Wakarusa even urged festival-goers to bring canned beverages, not bottled, because the market for glass recycling was far smaller in Lawrence than for aluminum. There was a Recycalusa booth where festival-goers could take their green bags, sort their recycling, and win prizes such as band merch.

For those who didn't want to head to the booth (like us), campers could place both green and clear bags on the "corner" of their respective campgrounds, and Waka volunteers would pick up both recycling and trash. There were also recycling bins everywhere in the venue: 240, according to festival organizers, clearly marked for trash, plastic, aluminum, and glass. New Belgium Brewery, sustainability leaders in the beer industry, and sponsors of the festival, exclusively sold beer at the venue, and encouraged drinkers to reuse the plastic cups the beer was sold in.

Waka organizers began offsetting the energy costs of the festival in 2006 through the Bonneville Environmental Foundation's partnership with Zephyr Energy, which features a mix of low-impact hydro and wind power projects ( I know some of you are already shaking your head at the idea of offsets–keep reading). This year, organizers were able to eliminate about 40% of their total energy costs by eliminating one of the main stages. Festival patrons could also offset their travel to Lawrence by purchasing wind tags offered by Zephyr Energy.

Food vendors offered more veggie options than any other event like this that I have been to. There was an amazing Lawrence restaurant, Local Burger, that had veggie burgers, beef, buffalo, and elk burgers, and numerous other outstandingly delicious meals all locally sourced, yet reasonably priced (best veggie burger of my life, if you must know). Indian, Chinese, and Mexican-themed vendors all provided numerous meat-free meals. Most vendors made a special effort to use packaging that could be recycled at the festival.

Perhaps my favorite part of the sustainability efforts at Wakarusa was the Sustainability Symposium. Featuring such individuals as Big Coal author Jeff Goodell, Land Institute president Dr. Wes Jackson, and Director of Sustainability for New Belgium Nic Theisen, we spent almost three hours listening to six individuals discuss energy and sustainability, policy and ecology, music and beer. I'll be writing about this at-length on Thursday.

There were a few disappointments over the weekend (other than Saturday night's rain). Despite the obvious efforts of Waka organizers to make recycling just as convenient as regular trash, I was heartbroken to see how few patrons took advantage of recycling. There was also some confusion on the location and time of the different sustainability speakers, some of whom only spoke for a few minutes. I was also under the impression (from Waka's website) that all packaging from Waka food vendors had to be either recyclable or compostable, but that was not the case. All in all, though, the disappointment I had was mainly because people weren't taking advantage of the sustainability efforts of the concert. And the music, most definitely, was well worth the drive.